It’s a funny old thing, choosing a title to be known as ‘online’, a kind of pseudonym, a mask, a pretence? It’s quite a commitment. When I step into my Alice in Scandiland shoes I become someone who may actually know a little about something, people seem to want to listen, to see what I can do and that’s a lovely thing.
But sometimes I feel like this title wasn’t really born from a true part of me, more a coincidence of names. I’m Alice, a name I have often thought doesn’t really fit me as a person, and let’s be honest, my style is not all that Scandi, it it?!
Yes there are “Scandi” elements to what I do in my home, but I think that word has kind of steamrolled into a whole new stratosphere over the past year and I’m pretty sure I’m not up there with it.
I prefer to think of myself as influenced by Scandinavian/ Nordic design and I definitely aspire to many aspects of the lifestyle. But there are other elements of my interiors taste that lead to twists and turns in my style, I can’t put a term to it, I shouldn’t need to really.
So I guess I have to figure out whether I can learn to love my blog name, after all, it’s given me quite a lot since I began, it’s won me awards, given me a platform to work and meet with some wonderful brands and people, it rolls off the tongue with relative ease. Perhaps I just have to weather the storm and see if it still feels relevant and more fitting for me once the highstreet take on this ‘trend’ has died down, as it’s sure to do.
Please don’t take this as a criticism of anyone/ anything that identifies as Scandi, it is not meant that way, I guess what I’m trying to say is sometimes I feel like I’ve filed myself into pigeon hole, too specific, I worry that people may think it’s odd when they read my work and don’t think it quite fits.
Anyway, I wanted to get some of my feelings down, I’ve had them a fair old while, but it helps me to process the jumble of thoughts in my head a little better if I write it down, put it out there.
What do you think oh lovely reader people? I truly value your opinions x